Google to acquire Frommer’s to boost travel content/reviews
August 14, 2012 | Online Travel
Google is buying the Frommer's line of travel guidebooks, the latest move to amass a trove of publishing content that could strengthen the No. 1 Internet search company's push to become a major online travel broker.
The sale by John Wiley & Sons Inc comes nearly a year after Google's $151 million purchase of Zagat Survey, which offers reviews of restaurants, hotels and nightclubs in cities around the world.
The deal will meld the 55-year-old travel publisher's deep database of hotels and sights into a search giant that is seeking to position its services across the entire trip-planning process, from searching for a holiday destination and looking up hotel reviews to booking tours and restaurants in far-flung cities.
As a result, analysts said, Google is increasingly threatening a range of companies, like review site Yelp Inc and flight and hotel booking service TripAdvisor , which are scrumming for a slice of the growing online travel market.
Get the full story at Reuters
Read also "Why Google is buying Frommer's
," and "Google-Frommer’s deal shows travel and local are two sides of same coin," and "Travel Marketers: Your Customers Will Just Google Their Travel (Like It Or Not)."
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