March 14, 2012

Google to buy TripAdvisor?


The rumour is not exactly new. In the halls of ITB Berlin last week there were a number of occasions again where the likelihood of deal being brokered was discussed. Tnooz speculates on what it could mean for the industry.

At this stage it could be said that any such move by Google to acquire TripAdvisor is in the realms of fantasy and paranoia, depending on who you are.

Furthermore, there is about as much chance of either organisation commenting on such a piece of speculation as anti-Google lobbying group FairSearch deciding the search giant “isn’t so bad after all”.

And with both companies listed on public markets, even acknowledging such speculation exists would probably be enough to send their respective share prices in a frenzy.

But the industry – at senior and other levels – is certainly talking, nonetheless, which often means a number things: it’s completely true; there is a campaign to soften the sector by throwing discreet leaks to influential people; or the concept of a deal is mind-boggling that the chatter is exponentially increasing as a result.

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