April 21, 2017

Google to include built-in ad blocker in Chrome browser

Google, a company which sells digital ads, is reportedly working on a feature for Chrome which would block ads by default. However, it sounds as though not all ads will be filtered out.

According to the report in the Wall Street Journal. WSJ reports Chrome’s ad blocker will only filter out ads which are considered to provide a poor experience.

What’s considered a bad ad type?

”Unacceptable ad types would be those recently defined by the Coalition for Better Ads, an industry group that released a list of ad standards in March. According to those standards, ad formats such as pop-ups, auto-playing video ads with sound and “prestitial” ads with countdown timers are deemed to be “beneath a threshold of consumer acceptability.”

Get the full story at Search Engine Journal and The Wall Street Journal