July 19, 2018
Expedia says packages are better for hotels than room-only
Hotels are achieving higher average daily rates (ADR) from consumers who book packages rather than just rooms, according to data from Expedia Group.Read more
Google is tightening its grip on the hotel search marketplace with the roll-out of a new platform this week.
The change will include a ramping up of the platform's capability in terms of speed but it will also feature a new user interface.
Google is also planning on moving its Hotel Ads service into AdWords, with a full launch anticipated in early-2018.
Oliver Heckmann, vice president of shopping and travel at Google, explains more in a short interview after his appearance at The Phocuswright Conference this week.
Get the full story at Phocuswire
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