Google is tightening its grip on the hotel search marketplace with the roll-out of a new platform this week.
The change will include a ramping up of the platform's capability in terms of speed but it will also feature a new user interface.
Google is also planning on moving its Hotel Ads service into AdWords, with a full launch anticipated in early-2018.
Oliver Heckmann, vice president of shopping and travel at Google, explains more in a short interview after his appearance at The Phocuswright Conference this week.
Get the full story at Phocuswire