October 19, 2018
Experience is key for the hotels of the future
There has been much talk in the hotel industry about creating a “narrative” experience in hotels.Read more
Google is tightening its grip on the hotel search marketplace with the roll-out of a new platform this week.
The change will include a ramping up of the platform's capability in terms of speed but it will also feature a new user interface.
Google is also planning on moving its Hotel Ads service into AdWords, with a full launch anticipated in early-2018.
Oliver Heckmann, vice president of shopping and travel at Google, explains more in a short interview after his appearance at The Phocuswright Conference this week.
Get the full story at Phocuswire
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