May 19, 2017

Google unveils next generation products at Google I/O event


This week, Google is holding its annual I/O developer event, where the tech giant showcases its latest developments, and previews coming features. Here are the digital marketing-relevant highlights from Google's 2017 I/O conference.

Here’s an overview of all the major announcements from I/O thus far, from a digital marketing perspective.

Google Lens

Pinterest recently launched their innovative Lens tool which enables users to search Pins based on images taken with their phone – scan a pair of shoes, for example, and Pinterest’s image recognition tech will show you similar products based on that reference point.

Get the full story at Social Media Today