October 19, 2018
Experience is key for the hotels of the future
There has been much talk in the hotel industry about creating a “narrative” experience in hotels.Read more
Google's recent efforts to expand further into the online travel space could result in a pivotal change for the hospitality industry.
In August, the tech giant announced it had started offering exclusive hotel discounts to paid subscribers to its Google One cloud storage service, while also announcing the development of a "hotel-plus-flight product."
Sean Hennessey, clinical assistant professor at New York University's Jonathan M. Tisch Center of Hospitality, said Google's play in hotel discounts could prove beneficial for hotels looking to bypass the high commissions that have long been synonymous with traditional OTAs.
Atmosphere Research Group president Henry Harteveldt said that although Google's recent online travel rollouts have been relatively low-key, the company could easily turn them into a much more significant incursion.
Get the full story at Travel Weekly
Read also "Google upgrades holiday travel search, offers hotel discounts"
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