October 11, 2018

Google’s latest foray into hotels has some wondering: What’s next?

Google's recent efforts to expand further into the online travel space could result in a pivotal change for the hospitality industry.

In August, the tech giant announced it had started offering exclusive hotel discounts to paid subscribers to its Google One cloud storage service, while also announcing the development of a "hotel-plus-flight product."

Sean Hennessey, clinical assistant professor at New York University's Jonathan M. Tisch Center of Hospitality, said Google's play in hotel discounts could prove beneficial for hotels looking to bypass the high commissions that have long been synonymous with traditional OTAs.

Atmosphere Research Group president Henry Harteveldt said that although Google's recent online travel rollouts have been relatively low-key, the company could easily turn them into a much more significant incursion.

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