July 11, 2018

Google’s mobile-first initiative: Everything hoteliers need to do now


The hospitality industry must deploy a digital presence that places an emphasis on mobile engagement while coalescing with its overarching all-device strategy.

Google’s mission as a search engine is simple and successful: provide web users with the highest quality search and surf experience available. Search queries completed on mobile recently surpassed desktop as the majority Google search type, a trend that is expected to continually rise as mobile searching becomes more ubiquitous with smartphone usage and the popularity of voice search continues to bloom. As the shift in the digital landscape moves through its many stages, Google has followed suit with the obvious and sustaining transformation that the mobile web is here to stay, placing a greater focus on the mobile experience with Google’s announcement of mobile-first indexing.

What does this mean for hoteliers and their digital marketing?

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