November 05, 2018

Google’s new travel tools already know what you did next summer

In the world of luxury travel, two superpowers currently prevail above all: personalization and intuition.

The better a hotel, app, or travel company can respond to users’ needs and desires—and ideally, predict them before they bubble up to the surface—the more likely they are to gain a loyal following.

But it’s not a hotel or travel agency that’s cracking the golden acorn. It’s Google. The tech titan is leveraging its immense artificial intelligence and machine-learning capabilities to boost its travel offerings, which currently cover everything from flight and hotel search to activity recommendations, destination guides, and mapping services.

Travel tech expert Gillian Morris, founder of airfare search app Hitlist, says this is a space in which Google is uniquely positioned to succeed.

Get the full story at The Jakarta Post

Read also "Book on Google stands out more forcefully in hotels redesign"