July 06, 2018

Guest insight via AccorHotels’ Seeker


It's an "immersive sensory experience that measures biometric reactions to gain deeper insights into our guests' wants and needs.

AccorHotels believes that true loyalty is about understanding the needs of our guests before they do."

At the "front desk" of the Seeker, a young man and woman wearing uniforms fitted me with a headset to measure brainwaves; a wristband to measure my pulse; and then kindly relieved me of my phone and my handbag and sent me solo down a hallway to the heart of the Seeker. I felt surprisingly vulnerable.

The LED panels gave me instructions: I stood in the spotlight and moved my body, and the LED panels lit up in different shapes, colors and sounds; I held my hands under the trickling water, and soothing sounds and video of raindrops appeared on the screen; I grabbed at the pillars, and touching each one triggered different music and images on the LED panel. Then I stood in the center of the room as different video clips flashed past me on the screens.

Get the full story at Travel Weekly