April 11, 2018

HEDNA releases two highly anticipated new white papers for hoteliers


The white papers help hotels leverage the plethora of content, diverse platforms, distribution channels and data to gain critical insights, optimize their distribution performance and operations.

Hotel Descriptive Content White Paper: Presented by the HEDNA Content Working Group, the white paper titled, “Hotel Descriptive Content: Considerations for Sourcing and Exchanging Content,” describes the current state of content today, including the various content API standards available. The report identifies different content usage scenarios, the key attributes typically applicable to each, and examples of companies that have implemented those scenarios. It also explores the critical questions to ask when evaluating your content needs and the solutions that are available – with a listing of content providers who are offering access to an extensive collection of chains and properties.

Hotel Distribution, Data Management, and Analysis White Paper: The HEDNA Hotel Analytics Working Group analyzed the results of one of the most abundant survey samples collected and published the outcomes in the white paper titled, “Hotel Distribution, Data Management and: A 2018 assessment on global and regional practices.” The 20-part survey was released in October 2017 and over an 8-week period, generated 1,053 global responses, representing over 40,000 hotels and Management Companies. The Survey responders come from all major continents and represent hotels, management companies, and independents. The survey set out to quantify current practice in data collection, storage, and usages, as well as test respondents’ overall data satisfaction. Next steps are for the Analytics Working Group to share best practice recommendations for the hotel industry.

Get the full story at HEDNA (PDF 100 KB)