October 10, 2018

Highlights from the 2018 Reputation Rankings: Luxury Brands


Who are the best and worst performers in the luxury brand segment, and what does it take to climb the rankings?

One of the key takeaways of ReviewPro’s 2018 Hotel Brand Reputation Rankings report is the importance of offering a consistent guest experience across hotels within a brand portfolio. The data tells us that as we climb the chain scale ladder, brands tend to become more consistent in their performance, earning a higher online reputation.

At the top of the chain scales is the luxury segment, where room rates are high and so are guest expectations. While there can be vast differences among luxury hotels and brands, they are generally expected to provide the highest standards of service, guest rooms, amenities and facilities in a destination.

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