August 09, 2017

Hilton testing incentives to encourage earlier cancellations


Hilton is eyeing the creation of “fully flexible pricing structures and semi-flexible pricing structures,” enabling its hotels to manage inventory more intelligently.

Hilton Hotels is testing “incremental opportunities” arising from new cancellation and pricing policies.

The company is thinking about a range “from the 48-hour, 72-hour mark out to seven days,” Christopher J. Nassetta, chief executive officer, said during Hilton’s second-quarter earnings call.

Hilton is eyeing the creation of “fully flexible pricing structures and semi-flexible pricing structures,” he said, enabling its hotels to manage inventory more intelligently.

“What we find as we’re testing it is the large majority of our customers actually do know within those time frames whether they need to cancel or not,” Nasseta said.

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