February 04, 2013

Hilton to exploit blogger influence

The Hilton hotel group is to exploit the influence of travel bloggers to raise the online awareness of a selection of its UK properties. The global hospitality giant has employed an agency to develop a digital strategy that will enhance its blogger engagement.

Hilton Worldwide hopes to raise awareness of its hotels in Bath, Nottingham, Leeds, Manchester, Dublin amongst other locations.

Leeds-based digital marketing specialist Stickyeyes claims to have the largest blogger engagement service in the UK with a 25-string team and 45 clients including: Phones4u, ghd and GSK-owned Maxinutrition.

Influential online writers selected from Stickyeyes’ Best British Bloggers programme will spend a night in one of the selected hotels as part of the #RediscoverHilton challenge, and share their unique experience on their own personal blog.

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