March 08, 2017

Hitwise travel study shows growing power of YouTube


A study by analysts Hitwise has highlighted a significant rise in the number of Brits using YouTube to research holiday destinations.

The findings, taken from an online pool of 3 million UK users, showed sites such as Tripadvisor, Skyscanner and Trivago have seen an average 51% increase in traffic deriving from YouTube in the last three years.

The Hitwise research found comparison website Skyscanner has risen in the ranks receiving a 59% increase in traffic deriving from YouTube.

TripAdvisor, however, is currently leading in traffic volume, whilst booking.com follows closely behind.

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