December 13, 2018
Hotelbeds: Year-end review and forecast trends for 2019
2018 has been yet another year where growth in the intermediary market for hotel sales has outstripped the growth in the direct channel for the hotels.Read more
A study by analysts Hitwise has highlighted a significant rise in the number of Brits using YouTube to research holiday destinations.
The findings, taken from an online pool of 3 million UK users, showed sites such as Tripadvisor, Skyscanner and Trivago have seen an average 51% increase in traffic deriving from YouTube in the last three years.
The Hitwise research found comparison website Skyscanner has risen in the ranks receiving a 59% increase in traffic deriving from YouTube.
TripAdvisor, however, is currently leading in traffic volume, whilst booking.com follows closely behind.
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