Although still in its infancy, IATA’s New Distribution Capability is only going to get bigger. The airlines want it to succeed as do corporate travel agents who will have access to a greater amount of content.
Corporate services company Hogg Robinson Group believes it has edged in front of the competition in the race to exploit the benefits around the airline industry’s new direct booking platform.
Since the the International Air Transport Association (IATA) announced plans to give airlines greater control of how their products were distributed, the travel industry has been scrambling to take advantage.
While this New Distribution Capability (NDC) wasn’t an explicit attack on the global distribution systems that act as intermediaries in the world of flight sales, it would in theory make airlines less reliant on them.
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