Last year, 60% of travelers searched hotels for the holiday months during the holiday season, with 25% searching in October, 22% waiting until November and 13% holding off all the way until December.
It’s during these periods of time when hotel marketers should work closely with their revenue management peers to maximize rates and target the most lucrative guests.
ADARA’s reports found that New York City is the top destination for both domestic and international travelers, accounting for almost 14% of all hotel searches in the U.S. Following the Big Apple are warm-weather destinations like Orlando, Las Vegas, Los Angeles, Miami, Atlanta, San Francisco, Honolulu and Fort Lauderdale, which each account for less than 4% of hotel searches.
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