Those who swipe for stir fries and click for curries are part of an exciting phenomenon where food delivery platforms offer a myriad of choices, greater accessibility, and the technological support for tailored customer experiences.
Home delivery is becoming an increasingly influential sector of the market. While seated diners are limited by the number of tables available, restauranteurs can sell meals to many more dinner plates while their menus are exposed to larger digital communities.
Food delivery in APAC is expected to grow at a 14% compound annual growth rate to 2020, according to independent research firm Euromonitor International, whose May 2016 report, “Food Delivery Race Heats Up in Asia Pacific, Part 1: Cross-Market Comparison,” said APAC is “by far the fastest-growing region globally.
Within the region, food delivery services have become most popular in China. There, the market grew at a stunning rate of 55% to more than US$20 billion in 2015, according to Euromonitor, whose report remains the most recent and comprehensive research into food delivery services in the region.
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