June 21, 2018
Travelers losing interest in home-sharing
According to MMGY Global’s Portrait of American Travelers study, just 33% of respondents are interested in sharing economy accommodations, down from 41% in 2017 and 37% in 2016.Read more
While Airbnb has been brashly adding independent hotels, HomeAway has been quietly doing the same - although it has been using an entirely different business model.
HomeAway is adding hotel suites and home-like lodging from Expedia under the theory that expanding the number and types of properties improves conversions of lookers to bookers on HomeAway’s sites.
So HomeAway’s VRBO site Tuesday was offering stays at Sonesta ES Suites Chicago-Lombard in Highland Hills, Illinois, and The Historic Powhatan Resort by Diamond Resorts in Williamsburg, Virginia - both of which came through HomeAway’s relationship with the Expedia Affiliate Network.
Apparently, HomeAway is mostly looking to fill gaps by adding hotels from Expedia in markets where HomeAway doesn’t have a lot of offerings, such as in some urban locations. That’s where Airbnb is particularly strong, and HomeAway is weak. HomeAway can add any hotels from sites that have Expedia Affiliate Network agreements.
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