At last weeks Triptease Direct Booking Summit, hotel marketers were warned to take greater control of their distribution or risk “coming a cropper” when the next economic downturn hits.
Charlie Osmond, co-founder and chief executive of hospitality technology provider Triptease, told the firm’s European Direct Booking Summit in Amsterdam this week:
“We are in an absolute war for who owns the customer,” he said. “It’s incumbent on us in the hotel industry to maximise the entire lifecycle of the guest. We believe hospitality starts online.”
Osmond said the value out of hotel bookings is being accrued not by the suppliers of product but by the dominant global OTAs. He claimed a major global hotel chain will make around $3 per room night booked, while the likes of Expedia or booking.com make around $7.30.
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Read also "Direct Booking Summit Europe 2018: Day 1" and "Last day of the Direct Booking Summit 2018"