HOTELMARKETING.COM

Hotel brands turn to the cloud for revenue management

February 17, 2012 | Hotel Marketing

As hotel systems become more complex and interrelated, new opportunities continue to emerge for hoteliers to boost revenue. Best Western plans to further simplify its rates using automation, meaning even less work for operators on a day-to-day basis when it comes to revenue management.

“The most fundamental thing today is being able to utilize all the information available today,” said David Kong, president of Best Western. “Twenty years ago, we used to have to call around and find everything out. Today, that info is at your fingertips. We’re using Revcaster and supplying reports to every hotel.”

Since Best Western properties cover a wide range of hotel product, a one-size fits all revenue management solution does not exist. At the Best Western Owners Conference 2011, executives announced that operators could buy into Revcaster’s cloud-based revenue management system if they so desire. By offering automated services to willing hoteliers, Kong said hotels can become more intelligent about increasing revenue.

“The problem is nowadays there’s just so much that take up an operator’s time,” Kong said. “People don’t have the time to really focus on revenue management properly, so what we want to do is make things easier and simpler for hotels so they can be freed up to concentrate on what they do best.”

Get the full story at Hotel Management

Visit our sponsors: