Hotel chains to re-examine free Wi-Fi offering
June 21, 2012 | Hotel Marketing
No chain that includes Internet access in its room rate has pulled back on offering Wi-Fi for free, but some are giving customers the option of paying extra for upgraded bandwidth so they don't get frustrated by sluggish speeds.
Currently, Marriott International and Carlson Hotels have some locations that offer free Wi-Fi and a faster choice for an additional sum.
Free Internet access ranks toward the top of guests' want lists from hotels, as travelers carry more devices on the road and more varied content is available through them.
What's prompting hotel chains to re-examine whether to continue keeping Internet 100% free - or how much bandwidth to provide, how many mobile devices to allow for free or how many minutes that Internet access should be free.
Get the full story at USA Today
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