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Hotel chains up support for property-level revenue management

January 17, 2012 | Hotel Marketing

Several major hotel operators are introducing new software tools and for-hire services to help individual property managers with their revenue management needs. The hotel chains' assistance also includes expanded training and educational sessions regarding distribution channels.

As revenue management becomes increasingly sophisticated and complex, many major hotel companies are rolling out new platforms and tools to help managers at the property level.

Phoenix-based Best Western International, for example, recently introduced a two-pronged support structure that offers for-hire services, as well as simplified rate “buckets.”
The first approach—revenue management for hire—fills a need for properties that don’t have a revenue manager on site, said Ron Pohl, the company’s senior VP of brand management and member services.

“We do a regional revenue management process where we combine about eight hotels … a very strong, experienced revenue manager will provide support to those eight hotels and (the hotels) pay that person’s salary to do that,” he said.

Nearly 200 of Best Western’s approximately 4,000 hotels throughout the world are taking advantage of the service, which is based in the company’s corporate office in Phoenix.

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