A whitepaper by RateGain examines the background of hotel distribution complexity and suggests options to help hoteliers equip themselves for more cost-effective and straightforward distribution by combining the strengths of channel management and CRS.
The flexibility and expansion of the Internet as a distribution medium created new ways to book travel. Some of those methods were compatible with the single, centralised view of the world that was at the core of the CRS model. Fifteen years ago the largest source of electronically generated reservation traffic to a hotel came from the GDS (assuming that there was any electronically generated traffic – resorts, leisure destinations and hotels outside major cities were still relying on the phone).
Today, the largest and smallest demand generating websites in the travel domain exist as parts of the interwoven tapestry with vast amounts of data - rate changes, availability counters, confirmation numbers, credit card details (PCI compliant, obviously) - chewing up internet bandwidth as they pass constantly from one system to another in an endless stream of XML.
Channel management tools emerged to solve the next generation of distribution problems – similar to a CRS, but on a different scale because of the number and diversity of the channels. Initially built as simple robotic screen-scrapers, channel management technology has become much more sophisticated. Now there are significant overlaps in the capabilities of advanced channel management applications and their CRS equivalents.
Download the full whitepaper at RateGain (Free registration)