Hotel industry stuck from a distribution standpoint?
July 03, 2012 | Hotel Marketing
Apart from lots of talk around how hotel distribution being influenced by mobile, the entry of some interesting new players, and the emergence of the same-day booking model - nothing new is going on in hotel distribution, according to Tnooz.
Reporting from HITEC, Glenn Gruber notes that in general there was more re-covering of already covered ground, with most of the panelists hewing to previously stated company positions like
- hotels want more direct business to enhance margins
- OTAs think they still provide a strong value proposition alongside the hotels direct channel
- and Google just wants to provide consumers “choice”, and earn advertising revenue from all the players involved
Get the full story at Tnooz
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