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Sojern’s latest Hotel Insights Reports explains why hotel marketing strategies need to reach travelers early in the path to purchase.
The digital habits of today’s travelers have forever changed the hotel industry. From the ability to have Alexa order a guest’s midnight snack to sharing photos on Instagram, how hotel interactions with guests are very different than what they were just a few years ago. However, digital transformation goes beyond how hotels engage in-market travelers.
In Sojern’s latest Hotel Insights Report, the company uncovered the reasons why hotel marketers now need to transform their hotel marketing strategies to reach travelers earlier than expected, before they even start searching or planning for their next trip.
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