June 27, 2013

Hotel offerings most important to travelers


After hosting a Twitter chat to compile a list of guest preferences, Hotels.com asked consumers to share their opinions through a series of polls in the categories of hotel services, on-site amenities and room features. Free Wi-Fi, shuttle service and kitchenettes top the list.

Cable TV, air conditioning and swimming pools were once among the most sought after hotel offerings, but today's travelers demand much more from their hotel amenities, services and features. According to a recent crowdsourcing campaign conducted by leading online booking website Hotels.com, U.S. travelers are most intent on having access to free Wi-Fi, shuttle service and kitchenettes.

After hosting a Twitter chat to compile a list of guest preferences, Hotels.com asked consumers to share their opinions through a series of polls in the categories of hotel services, on-site amenities and room features.

"For a long time, hotels offered a fairly standard set of amenities, but traveler preferences and expectations have evolved in recent years and the offerings from hotels have as well," said Taylor L. Cole, APR, travel expert for Hotels.com. "We set out to identify what guests want most out of their hotel stays and we will work with our hotel partners to continue to provide an excellent experience for our customers."

Hotels.com reaffirmed that the importance of free Wi-Fi, as 67 percent of respondents valued complimentary internet access over other hotel services such as free parking, noise-free zones and green products. In the category of on-site amenities, consumers chose shuttle service (42 percent) and complimentary breakfast (31 percent) over room service and kid-friendly amenities.

Bigger towels and green bath products represented a couple of bathroom amenities important to hotel guests, but most travelers valued kitchenettes or mini-fridges (53 percent) and smoke-free accommodations (31 percent).

Related Link: Hotel.com's Hotel Guest Census

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