Hotel rate parity trends in North America
December 22, 2011 | Hotel Marketing
Like in Europe, the beneficiaries of rate parity in North America are OTAs and not hotels. Based on new data from RateGain, only about 10% of hotels apply rate parity strategies at all, with 80% of the remaining hotels offering lower rates on OTA sites.
Hotel rate parity trends for December to February 2012 of three, four and five star hotels across some of the major cities in North America. The report shows the percentage of hotels with cheaper rates on their own brand site compared to their rates on other OTAs.
Los Angeles and Toronto leads the report as destinations with no hotels offering rate parity. What's more, both lead also the report with almost 90% of its hotels offering lower rates on OTA sites than their brand websites.
Compared to RateGain's findings on rate parity in Europe, the results look even more troubeling, with OTAs being the clear winner when it comes to rate parity.
Get the full story at Hospitality.Net
Read also "In Europe, hotel rate parity is for OTAs not hotels"
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