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Hotel reputation management - five harsh reactions and five gentle strategies

June 22, 2012 | Hotel Marketing

Unfortunately, there is no big eraser to take to your screen and wipe the reviews away. But with time and a little practice you can turn your hotel reputation management system into a well oiled machine that earns you new and long-term prospects.

Responding to reviews is now on your ‘to do’ list. A positive review is a pleasure to read, a negative review can cost you thousands of dollars in lost revenue. Besides being naked for the world to see, every 1,2 and 3 star review on sites like Tripadvisor impacts your popularity and assists your competition.

But wait, there’s no reason to lose your zen over it. Yes, it’s true the hospitality industry as a whole has lost control of content written about it online but… Thankfully, more third party review sites are developing a management response platform for hotel owners to contribute and respond.

This is where you come in to set the record straight, tell your story and protect your hotel’s reputation. And where your marketing, operations and public relations merge together to turn hotel reputation management into a gentle art if done right or a deal breaker if done harshly.

Here are 5 harsh reactions to negative reviews and the 5 gentle strategies to replace them with.

Get the full story at Socially Yours

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