HOTELMARKETING.COM

Hotel Tonight begins Euro invasion

June 21, 2012 | Online Travel

Hotel Tonight’s app is officially taking the giant leap across the pond. Starting this week, iOS and Android users can use the app for the first time to book a hotel room in London. The list of London hotels available upon launch with Hotel Tonight’s app is small and carefully curated.

While the app is available for last-minute hotel bookings in 40 U.S. cities and recently expanded to Vancouver and Toronto, the debut in London is the young company’s first foray into the European travel market.

In a phone interview from London, CEO Sam Shank told GigaOM why the city was first on his list when thinking of expansion to Europe.

“It’s an English-speaking country, it’s got a lot of travel between the U.S., so there’s a lot of existing demand. And we’re already working with hotel groups with properties in the U.S. who were asking for Hotel Tonight in London,” he said. “And it has lot of characteristics of some of our most successful U.S. cities, it’s similar to New York in a lot of ways.”

And that’s promising, he says, because New York City is one of the company’s most successful markets, along with San Francisco, Chicago and Boston.

Get the full story at GigaOM

Read also "HotelTonight expands to the UK, former Jetsetter leads the charge" at TechCrunch

Visit our sponsors: