September 11, 2018

Hotelbeds consolidates travel agency business under one brand


The company announced it would gradually phase out the TravelBound, TravelCube and GTA brands with travel agents, migrating to the Bedsonline platform.

The change only relates to the company’s retail travel agency business, such as travel agents with physical stores. Hotelbeds also supplies accommodation and other ancillaries to online travel agencies, tour operators and airlines.

“We’ve done a lot of work behind the scenes in terms of preparing the ground, unifying teams. And now it’s time to start transferring all these benefits to the customers,” said Carlos Muñoz, managing director of the bedbank division at Hotelbeds.

Perhaps surprisingly retail travel agents still make up a sizeable part of the company’s $7 billion annual sales. Hotelbeds does business with around 50,000 across the world.

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