Both Hotelbeds Group and its commercial Bedbank brand Hotelbeds will both now be branded simply as Hotelbeds.
The move follows last year’s acquisitions of Tourico Holidays and GTA.
A revamped brand identity for Hotelbeds will be gradually introduced across all of its combined operations over the coming weeks and months, phasing out the GTA and Tourico Holidays brands.
The branding change aims to further reinforce the firm’s core focus and position as the world’s leading bedbank, following the sale of its destination management division to Tui earlier this year.
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