According to new TravelClick data, North American hoteliers are continuing to experience upticks across all travel segments in the second quarter of 2018, up 2.5 percent in ADR, 1.4 percent in bookings and 4.0 percent RevPAR.
Furthermore, the group and transient business travel segments are helping to drive this growth in Q2, up an impressive 6.5 percent and 5.5 percent in RevPAR, respectively, over Q2 2017. Additionally, ADR for group travel is up 2.9 percent, with bookings up 3.5 percent, and transient business travel is up 3.1 percent in ADR, with a 2.4 percent increase in bookings.
“June 2018 advance reservation increases are continuing to bolster confidence in the strong hotel booking growth that’s set to carry throughout the remainder of 2018, and hopefully into the next year,” said John Hach, Senior Industry Analyst, TravelClick. “Unlike recent previous years, we are seeing steady advance booking growth, especially in business and transient channels, representing the best opportunity within the past three years for hoteliers to capitalize on the growth that’s occurring during the peak summer travel season.”
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