October 10, 2018

Hoteliers seek ideal connection with not-so-loyal OTAs

What hoteliers want out of a relationship with OTAs is collaboration, reliability and responsiveness, according to speakers at the recent Direct Booking Summit.

But loyalty isn’t a virtue hoteliers can expect in an OTA, warned Ted Schweitzer, who served as SVP of digital commerce at La Quinta Holdings before its hotel management and franchise business was absorbed into Wyndham Hotels & Resorts.

“OTAs are amazing for acquisition, and they’re not going anywhere, but they do like to sleep around. They’re not the most loyal,” he said on a panel discussion about “Metasearch in 2018.”

Accepting it as necessary, hoteliers shared what they look for in a relationship with OTA sites.

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