Hoteliers strengthen their destination marketing efforts
January 11, 2012 | Hotel Marketing
With leisure travel expected to increase in 2012, hoteliers around the world are pairing up with local and global destination marketing organizations, as well as beefing up their own efforts, to reel in the extra business.
New York-based Loews Hotels, for example, dropped out of the AAA Tour Books, which were major resources for destination marketing in the past, in favor of more influential communications from groups that could provide stronger messages such as local chambers of commerce.
It’s a new approach for the hotel owner and operator, said Bill Tucker, CEO of Agency212, a New York-based advertising company that works with Loews.
“We are very much involved with the local chambers of commerce in our markets. A good deal of that is convention traffic, but a surprisingly higher percentage is leisure,” Tucker said.
Get the full story at HotelNewsNow.com
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