Hotels.com has introduced the Hideaway Hotels category in response to a lift in bookings in the last two years, with a 60% spike in guests leaving positive reviews for off-the-grid hotels.
As modern-day travellers seek unique and personalised bucket-list experiences, unusual or off-grid destinations are ruling the booking charts. According to Hotels.com, online reviews have been looking positive with 60% of guests, leaving glowing reviews for locations such as private islands (50%), deep in the woods (50%) and forests (30%).
Johan Svanstrom, president of the Hotels.com brand, said: “Thanks to our 25 million guest reviews, we’ve seen a huge uplift in a desire to escape the city and head for the hills – in some cases, quite literally! Going ‘off-grid’ seems to be a trend many guests are positively highlighting more and more in their reviews.
To capitalise on this trend, Hotels.com has launched a new Hideaway Hotels category in its annual reviews-driven Loved by Guests awards. It includes properties such as Four Seasons Resort Sayan in the middle of the jungle in Bali, Icehotel amidst the snow and ice in Sweden and Silostay in New Zealand which offer accommodations in reclaimed containers.
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