Hotels failing to optimise new revenue and customer engagement opportunities
April 21, 2010 |
In order to survive in the current climate, hotels need to fully understand the travelers
Only 26.7% of Hotel businesses currently provide customers with benefits packages, according to new research carried out by incremental revenue specialists Collinson Latitude. The study indicates that the Hotel industry is falling behind other sectors in recognising the potential for these products to increase their customer base and business revenues.
The study also revealed that 85.7% of respondents in the Hotel sector viewed acquisition of new customers as
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