Hotels should focus on giving consumers a reason to stick around
February 15, 2010 |
Peter Yesawich, CEO of Ypartnership, on how factors such as mobility and personalization are changing the travel industry. Although the recession has changed our travel habits, plenty of profit awaits companies able to recognize and adapt to the latest lifestyle, demographic and technological trends.
Yesawich is chairman and CEO of Ypartnership, a global travel, leisure and entertainment marketing firm based in Orlando, Fla.
He spoke Thursday about the future of tourism during an event organized by the Hilton Head Island-Bluffton Chamber of Commerce at the Crowne Plaza Resort.
"The business is there," he said. "You have to be creative in how you get it." Highlights from Yesawich's presentation: --As travelers increasingly go online to look for and make reservations, they're becoming "brand agnostic," and companies are having to succumb to "pricing transparency."
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