The company announced a new feature called Daily Drop, which promises a guaranteed 30% off online travel agency room rates.
It’s meant to be a funner, more rewarding experience for users looking to snag the ultimate deal. The time-bound, countdown-led Daily Drop is unlike other online booking deals, which usually offer discounts on unknown hotels. The feature needs to be “unlocked” by the user, and joins a host of other features, such as secret amenity searches, using emojis. The idea is to “gamify” travel booking, though it’s unclear how much sway such features have on the booking experience.
A HotelTonight rep says hotels are keen to partner with app on the new service–offering uncharacteristically discounted prices–in hopes of accessing younger audiences “who are high-value, incremental bookers.”
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