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From research and mid-travel engagement to post-trip reviews and feedback, social media has become an integral part of the travel experience. How can the travel industry capitalize on this engagement? Here are three examples of brands using Twitter creatively to connect with and inspire travelers.
In November 2013, Loews Hotel & Resorts launched Social Reservations, a service that allows guests to book their hotel stays directly through Twitter. No calls or online booking forms required. Customers simply use #BookLoews in a tweet to @Loews_Hotels and a Loews Travel Planner will tweet a link to a secure chat connection to process personal and payment information.
“As we continue to evolve and build one our social media strategy, we are focused on meeting the needs of travelers throughout each stage of the travel continuum,” said the company’s Director of Social Media Piper Stevens. “When it comes to reservations, we recognize that giving consumers the option of booking efficiently on a network where they are already engaging on a daily basis is going to set us apart and grow our consumer base in a meaningful way.”
Of course, you don’t need to develop an exclusive app or whisk bloggers away on a dream vacation to succeed on Twitter. At the end of the day, all that matters is that you’re accessible to travelers on the social network. Twitter offers a variety of ways to showcase your brand or service, including Promoted Tweets. If you’re not sure where to start, talk to your existing customer base. As them what they’d like to see more of and how they can feel like a bigger part of the brand.
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