June 14, 2018

How a Danish hotel portal wants to go global with no marketing


The socially conscious booking platform Goodwings has removed the marketing and advertising budget entirely. Instead, the money is redirected to NGO’s, who use it to fund their projects.

50 percent of Goodwings’ commission for every sale goes directly to one of the 31 NGO’s of your choice affiliated with the platform. In 2,5 years, that strategy has attracted 320 companies to use Goodwings when their employees travel. Now, Christian Møller-Holst wants to double that number by twenty and get the number of NGO’s up to 200 before 2019.

“Today, when companies book hotels for the employees it is only an expense. If they book a hotel on our platform that expense can create value both inwards and outwardly. It’s all about spending your money wisely. Both private and companies can make a difference by booking hotels on our platform without it getting more difficult or more expensive,” says Christian Møller-Holst.

Get the full story at Business Insider Nordic