June 07, 2018

How a restaurants group makes the most out of influencer marketing


The rise of social media image sharing and the rejection of traditional advertising has helped propel self-styled “Influencers” into a true position of trust by consumers.

But for brands, particularly restaurants, a natural caution remains, as the ability to manage and balance the needs of regular customers while attracting people who can help a brand stand out on everything from Instagram to Google Maps is something eateries never had to deal before.

And as Influencers become more professional and powerful, knowing how to work with them is an essential marketing discipline that brands are learning through trial and error, says Julie Zucker, director of marketing and promotions for Branded Restaurants, which represents two multi-location New York City casual dining establishments, the retro diner Big Daddy’s and the southern roadhouse Duke’s.

Get the full story at GeoMarketing