November 21, 2017
Booking.com looking for its #BookingHero
Booking.com celebrates incredible guest experiences with global social media competition to honor the unsung heroes that make travel magic happen every day.Read more
While "People who bought this also bought that" technology has been around for a long time, Booking.com has taken this basic idea and turned it up a few notches.
For example, while viewing a hotel in Barcelona, a little notification popped up that the most recent booking for this hotel was made at 16:07 by someone in France.
Is that the most interesting thing in the world? Maybe not, but it does show me that this hotel is at least popular enough to have received a booking recently from this website. Over the course of my session, many other messages might pop up. If you look in the "My Viewed Hotels" area, you will see a note under the Bellagio: "There are 23 people looking at this hotel." Other messages I've seen say things like "There is only one room left in this hotel," or "Someone just reserved a room in this hotel and there are only 2 left." These messages get your heart pumping and make you realize that if you don't act now you might not be able to stay in the hotel of your choice.
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