June 21, 2018
Travelers losing interest in home-sharing
According to MMGY Global’s Portrait of American Travelers study, just 33% of respondents are interested in sharing economy accommodations, down from 41% in 2017 and 37% in 2016.Read more
Booking.com’s focus on being an “extremely data-driven company” is likely part of its strategy, as machine learning is already heavily integrated into its process.
Booking.com is the biggest travel company in the world focused on accommodation - what CEO and president Gillian Tans calls “the most crucial part of the trip.”
But in recent years, the more than 20-year-old brand - the largest part of Booking Holdings, which also owns the likes of Priceline, Kayak, and OpenTable - has started to feel some serious heat from U.S. upstart Airbnb.
In April, Booking.com said that it had hit 5 million non-hotel listings, a figure that had grown 27% in the last year. Airbnb, meanwhile, is hot on its heels with 4.85 million listings.
Get the full story at Fortune
View also "How disruption keeps booking.com one step ahead" at Fortune (Video)
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