Booking.com’s focus on being an “extremely data-driven company” is likely part of its strategy, as machine learning is already heavily integrated into its process.
Booking.com is the biggest travel company in the world focused on accommodation - what CEO and president Gillian Tans calls “the most crucial part of the trip.”
But in recent years, the more than 20-year-old brand - the largest part of Booking Holdings, which also owns the likes of Priceline, Kayak, and OpenTable - has started to feel some serious heat from U.S. upstart Airbnb.
In April, Booking.com said that it had hit 5 million non-hotel listings, a figure that had grown 27% in the last year. Airbnb, meanwhile, is hot on its heels with 4.85 million listings.
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