September 22, 2017

How Booking.com uses stress to rush your decisions


Many websites and applications these days are designed to trick you into doing things that their creators want. Here are some examples, including one of the most manipulative websites, Booking.com.

YouTube autoplays more videos to keep us from leaving. Instagram shows new likes one at a time, to keep us checking for more. Facebook wants to show whatever keeps us scrolling. Snapchat turns conversations into streaks we don’t want to lose.

Our media turns events into breaking news to keep us watching. But one of the most manipulative websites is Booking.com, the large hotel search and booking service.

If you ever used Booking.com, you probably noticed (and hopefully resisted) some ways it nudges you to book whatever property you are looking at.

Get the full story at The Next Web