In the current industry, the task of generating hotel loyalty is a difficult one. The behaviours, attitudes, and expectations of today’s traveller are constantly changing.
Couple this with an overwhelming case of brand saturation and it’s not surprising many believe loyalty is dead. The problem is, it’s still important.
It’s no longer enough to implement a points-based rewards system or offer discounts to returning customers. The amount of places to promote and implement loyalty programs is ever increasing making the landscape more confusing for hoteliers. It’s hard to nail down exactly what will convince modern travellers to become brand-loyal again.
Thankfully it’s not impossible. That’s why SiteMinder’s Dean Elphick spoke to Jordan Hollander of Hotel Tech Report. Jordan previously worked at Starwood Hotels & Resorts with the Global Partnerships team, contributing to the award-winning Starwood Preferred Guest (SPG) program. Now, at Hotel Tech Report, he has co-founded the number one ratings and review platform for the hotel technology industry.
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