How Center Parcs says good-bye to “last click attribution”
June 17, 2010 |
Like most online marketers, Center Parcs historically gave all credit for their online leads and sales to the last media channel that a customer was exposed to prior to converting, an approach known as
SearchIgnite, a provider of search optimisation and media attribution solutions, and Golley Slater, an integrated agency specialising in digital transformation, today released a comprehensive cross-channel measurement and attribution report. The report outlines Golley Slater
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