Amazon’s entrance into travel booking has the potential to shake up distribution like no other.
The company has tried to enter the space before but failed to get any real traction. Still, most experts think it’s just a matter of time before they’re back in the game.
But why didn’t it work the first go-round for Amazon? And when the e-commerce giant undoubtedly tries again, how will their entrance take shape? Will they be supplier friend or foe?
Those were the questions at the heart of Skift’s research report and the subsequent dial-in call. The insight should help hoteliers understand how their business could be affected by Amazon becoming another third-party distributor.
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