November 21, 2018

How design psychology can guide guest behavior

People choose hotels with their eyes, and during the booking process make a lot of inferences based on visuals about the experience they’re going to have, according to experts.

But design is so much more than the aesthetics, said Stephani Robson, senior lecturer at the Cornell School of Hotel Administration. Ultimately, design incorporates the space, furnishings, lighting and color to evoke feelings, she said.

“Part of what makes a great stay psychologically is that it doesn’t add to the stress of the guests,” she said.

Applied appropriately, design psychology can even help generate revenue at hotels, sources said.

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