February 17, 2017

How DMOs can use social media to engage with travelers


Social media runs the entire path to purchase for the traveler. From dreaming to shopping to enjoying their trip, travelers are on social media and using different channels to help with each step of their journey.

Given its ubiquity, travel marketers of every stripe need to be using social media channels to engage with travelers throughout that path. There are a number of places and ways DMOs can reach travelers. Here are are our top takeaways:

Knowing your audience allows for more relevant interactions

The heart of social media is indeed, the idea of being social. It’s important, then, that you know your audience, what they are looking for, and create content that speaks to them. In this case, we took a look at the audience most interested in travel to Wyoming in order to understand what kind of social content would resonate.

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