June 21, 2018
Travelers losing interest in home-sharing
According to MMGY Global’s Portrait of American Travelers study, just 33% of respondents are interested in sharing economy accommodations, down from 41% in 2017 and 37% in 2016.Read more
Instagram's new ‘Book’ action button now enables the same direct booking functionality that Facebook has had for more than a year.
Once all hotels can implement this, it could prove even more effective than Facebook in driving bookings, as organic reach for businesses on this channel continues to dwindle.
The growth of Instagram and potential reach could start to far outweigh Facebook – especially considering the young audience of the photo-sharing platform.
Travel companies and destination pages are some of the most popular on Instagram, with images of destinations, hotels or restaurants frequently receiving hundreds of thousands of likes. Marriott Hotels’ Instagram account has 287,000 followers while Hilton Hotels & Resorts has 226,000 followers, and IHG’s InterContinental brand has 146,000 followers.
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